Special agents: why AI promises to take over from apps
The rise of artificial intelligence is set to redefine the way we interact with technology, with AI-powered "agents" poised to take over many tasks once handled by apps and even personal assistants. Major tech players like Samsung and Google are betting big on this shift, integrating AI-driven assistants into their latest smartphones.
The Dawn of AI Agents
AI agents, designed to perform complex, multi-step tasks from a single command, are emerging as one of 2025’s top tech trends. These intelligent digital assistants go beyond voice-controlled systems like Siri or Google Assistant, using advanced AI to complete tasks that traditionally required manual effort.
For example, instead of opening multiple apps to book a restaurant, send details to a friend, and add the booking to your calendar, an AI agent can do it all seamlessly in one go. The potential time savings and convenience are enormous, and the technology is advancing quickly.
Samsung and Google Lead the Charge
At a recent event in San Jose, Samsung showcased its latest flagship Galaxy S25 smartphones, making AI integration the centrepiece of its innovation strategy. The company announced it will replace its current voice assistant, Bixby, with Google’s Gemini AI, allowing users to interact with their devices in a more natural and intuitive way.
Samsung’s executive vice-president, Sally Hyesoon Jeong, explained that this development required close collaboration with Google and Android teams, with AI deeply embedded into the phone’s operating system. “This marks a significant leap forward in how people will use their smartphones,” she said.
A Shift in How We Use Technology
AI agents are set to bring more than just convenience; they could fundamentally alter how people engage with their mobile devices. Analysts predict that as AI-driven assistants become more capable, users will rely less on traditional apps. According to a report from market research firm Gartner, app engagement may decline by as much as 25% by 2027 as AI agents take over routine digital tasks.
This evolution could make personal assistant-style services more accessible to a broader audience. Previously, such support was typically reserved for those who could afford a human assistant. AI agents, however, have the potential to manage everyday tasks like scheduling appointments and handling reminders at no additional cost.
While this technology promises significant benefits, experts caution against granting AI agents unrestricted control over important decisions. Routine tasks such as booking a haircut may be seamlessly handled by AI, but major commitments like planning an international trip should still involve human oversight to ensure accuracy and appropriateness.
Privacy and Security Concerns
As AI agents become more integrated into everyday life, concerns surrounding data security and privacy are growing. Companies such as Apple and Samsung are taking steps to enhance transparency around how consumer data is used. Samsung Australia, for instance, has emphasised that users' personal information will not be leveraged for AI training or advertising purposes.
Despite these reassurances, industry specialists recommend that consumers stay proactive in safeguarding their digital privacy. Reviewing the terms and conditions before granting AI assistants access to sensitive data remains an essential precaution. As AI continues to evolve, ensuring responsible use and clear data policies will be crucial in maintaining user trust.
The Future of AI Agents in Australia
With Samsung pushing forward, industry experts believe Apple will soon follow suit, accelerating the AI race. Foad Fadaghi, managing director of research firm Telsyte, notes that Apple has taken a cautious approach but may need to move quickly to keep up with rivals. “Apple is behind in this space, and while it may not impact them immediately, it’s an area to watch closely,” he said.
As AI agents become more sophisticated, they promise to reshape how Australians interact with their devices—offering unprecedented convenience but also raising important questions about privacy, security, and digital trust. The key will be finding the right balance between innovation and consumer protection as this technology continues to evolve.
